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How to make a keyword sandwich
How to make a keyword sandwich Just as the way into a man’s heart is through his stomach, so the way into a search engine robot’s index is through a keyword sandwich. That’s what I learned last week,...
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5 ways to hook your readers
Readers make snap decisions about whether they will open your email, read your report or check out your blog. So you have to hook them right away. First impressions count. So take the extra time, like...
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Let’s focus on understanding, not serial commas
Recently, Globe and Mail columnist and author Russell Smith asked his readers whether they still used two spaces after a period, as taught in 70s typing class, and serial commas, as in apples, peaches,...
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News releases now more for search engines than journalists
I know how Rip Van Winkle felt when he woke up after 20 years to find the world had changed. Recently I decided to send out a news release to promote my book Write Like You Talk—Only Better. Sure, I...
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Dear bots, spiders, Hummingbird or whatever you call yourself
Sometimes I feel like we’re in one of those on again/off again relationships of my younger days. A man would fly me to the euphoric stratosphere then drop me with a bruising thud into the cold...
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Content: the long and the short of it
Should I write long or short content? That’s a question frequently raised by content marketers. Before you decide, you need to clarify what your objective is. Shares, hits, emails, search engine...
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